I just came across this video (below) recently and I think it’s been put together rather well. Due to a little incident at work today the message was a little more poignant. Social media sure has put some serious power in the hands of anyone who has an axe to grind or praises to sing- for better or worse. Enlightened companies and brand managers really have to start taking this medium extremely seriously. I always like the Cluetrain Manifesto as a good read to get a strong understanding of the sentiment and new landscape social media propels us all into. Apparently this university made twitter a required class for journalism students. I’m sure we’ll be seeing a lot more of this as newspapers struggle to survive.