Unless you live under a rock or belong to quite an older generation, you’re probably a user of or, at least, heard of Facebook. Over the last several months on Facebook there has been a link to their new layout which radically changes how users submit and digest information from their friend networks. Several weeks ago the change became permanent and now the new layout is the only way to interact with the site.
Personally, I am not a fan of the new layout and many people I’ve talked to don’t enjoy the new user interface either. Time will tell as to whether or not it’s more of a learning curve aversion or if the new layout actually doesn’t make as much sense to people. One thing I can say for certain though is that I’ve drastically reduced how often I interact with Facebook because I’m really not crazy on the layout. I log in maybe once or twice a week, whereas before I’d log in more regularly than that. I would love to know if I’m alone in this, or if the layout is impacting you in similar ways. Leave a comment, I’d love to hear from you.
I would also love to see Facebook’s site-wide analytics to see what kind of an impact the new layout is having on the community site-wide. With over 100 million active users, the smallest change to the user interface which impacts usability and usage could potentially cost millions of dollars in foregone advertising revenue if that change decreases usage. Mark Slee looks pretty young, he must feel a lot of pressure to ensure the site’s usage grows with each product innovation his team delivers. What an intense and exciting opportunity for such a young technologist.